Your LinkedIn sponsored content might utilize articles from your website to highlight your efforts. Your business wants to highlight the sustainability of both your organization and your products. In fact, you should consider a LinkedIn ad campaign as another form of content that brings your business to people. The best campaigns appear as personalized messages or look just like a regular LinkedIn post. LinkedIn’s ads are up to 277% more effective than Facebook at lead generation, which is why 65% of B2B companies use LinkedIn ads.ĭepending on the types of LinkedIn ads you select, these ads are sent to the targeted audience or posted on the LinkedIn feed. How do LinkedIn ads work?Īn estimated 10% of LinkedIn’s 630 million users are in decision-making positions in their companies. Here’s your guide to LinkedIn ad types (and the best way to use them). These days, LinkedIn’s robust ad platform can complement all of your company’s marketing strategies, especially for B2B lead generation. You may think of (and use) LinkedIn as a digital business card, but in 2020, it’s way more than a way to network and apply for jobs.
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